Introduction to Marketing
Wharton's foundational marketing course covering branding, customer-centricity, and go-to-market strategy.
University of Pennsylvania•By Barbara E. Kahn, Peter Fader, David Bell
4.7
(21,000 reviews)•900,000 students enrolledAbout this course
Learn the fundamentals of marketing from three of Wharton's top faculty. This course covers branding, customer-centricity, and go-to-market strategy, giving you the frameworks to understand how firms create and communicate value to customers.
Skills you'll gain
MarketingBrandingCustomer AnalysisGo-to-Market StrategyPositioning
Syllabus
1
Branding: Marketing Strategy and Brand Positioning2
Customer Centricity3
Go-to-Market Strategies4
Communicating ValueFree
Certificate: $49
Duration4 weeks
Effort3-4 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Spanish, Arabic +1
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