Social Media Marketing Specialization
Northwestern's specialization on building data-driven social media marketing strategies.
Northwestern University•By Randy Hlavac
4.6
(8,900 reviews)•190,000 students enrolledAbout this course
Learn how to design and execute social media marketing strategies that generate measurable business results. Taught by Northwestern University, this specialization covers building a social media presence, engaging audiences, using analytics to guide decisions, and integrating social platforms into a broader marketing strategy.
Skills you'll gain
Social Media MarketingContent StrategyMarketing AnalyticsAudience EngagementBrand Building
Syllabus
1
What Is Social2
The Importance of Listening3
Engagement and Nurture Marketing Strategies4
Content, Advertising and Social IMC5
The Business of Social6
Social Media Marketing CapstoneFree
Certificate: $49
Duration5 months
Effort3 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Spanish, Arabic
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