The Strategy of Content Marketing
UC Davis's course on building a content marketing strategy that attracts and retains an audience.
University of California, Davis•By Liz Bedor, Sonia Simone
4.7
(8,900 reviews)•190,000 students enrolledAbout this course
Learn the strategy behind effective content marketing. This course teaches the core principles that drive great content, including the essential 4A content strategy framework, how to write with the reader in mind, and how to build and manage an editorial process that grows an engaged audience.
Skills you'll gain
Content MarketingContent StrategyCopywritingEditorial PlanningAudience Building
Syllabus
1
Introduction to Content Marketing2
The 4A Framework for Content Strategy3
Writing for Your Audience4
Managing the Editorial Process5
Measuring Content PerformanceFree
Certificate: $49
Duration4 weeks
Effort3-4 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Arabic, French +1
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