Search Engine Optimization (SEO) Specialization
UC Davis's specialization on the fundamentals of SEO, from keyword research to technical optimization.
University of California, Davis•By Rebekah May, David Screws
4.6
(12,600 reviews)•250,000 students enrolledAbout this course
Master the fundamentals of search engine optimization to grow website traffic. This specialization covers how search engines work, on-page and technical SEO, keyword research, link building and content strategy, culminating in a capstone where you optimize a real or simulated website.
Skills you'll gain
SEOKeyword ResearchOn-Page OptimizationLink BuildingContent Strategy
Syllabus
1
Introduction to Google SEO2
Fundamentals of Google SEO3
Optimizing a Website for Google Search4
Advanced Content and Social Tactics to Optimize SEO5
SEO Capstone ProjectFree
Certificate: $49
Duration5 months
Effort3-4 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Arabic, French +1
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