Marketing in a Digital World
University of Illinois course on how digital tools are reshaping the balance of power in marketing.
University of Illinois at Urbana-Champaign•By Aric Rindfleisch
4.6
(11,200 reviews)•250,000 students enrolledAbout this course
Explore how digital tools such as the internet, smartphones, and 3D printing are revolutionizing marketing by shifting power from firms to consumers. Taught by the University of Illinois, this course examines the changing marketing landscape and gives you frameworks to make better marketing decisions in a digitally connected world.
Skills you'll gain
Digital MarketingConsumer BehaviorMarketing StrategyBrandingProduct Development
Syllabus
1
The Digital Marketing Revolution2
Marketing in a Digital World3
Building and Managing Digital Products4
Digital Promotion and Place5
The Future of MarketingFree
Certificate: $49
Duration4 weeks
Effort3-4 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Spanish, Portuguese +1
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