Digital Marketing Specialization
University of Illinois specialization spanning digital analytics, SEO, and social media marketing.
University of Illinois at Urbana-Champaign•By Aric Rindfleisch, Kevin Hartman, Mike Yao
4.6
(20,000 reviews)•340,000 students enrolledAbout this course
Master strategic marketing concepts and tools to address brand communication in a digital world. Offered by the University of Illinois, this specialization covers digital marketing analytics, social media, search engine optimization, and marketing in a digital world, culminating in a capstone project applying your skills to a real brand.
Skills you'll gain
Digital MarketingMarketing AnalyticsSEOSocial Media MarketingBrand Strategy
Syllabus
1
Marketing in a Digital World2
Digital Marketing Analytics in Theory3
Digital Marketing Analytics in Practice4
Search Engine Optimization5
The Digital Marketing Revolution6
Digital Marketing CapstoneFree
Certificate: $79
Duration8 months
Effort3 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Arabic, Spanish
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