Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
University of Maryland's course on identifying opportunities and validating new business ideas.
University of Maryland, College Park•By James Green
4.6
(5,200 reviews)•230,000 students enrolledAbout this course
Learn how successful entrepreneurs spot opportunities and turn them into viable businesses. The University of Maryland guides you through identifying customer needs, evaluating market opportunities, analyzing competition and estimating market size as the essential first steps in launching a new venture.
Skills you'll gain
EntrepreneurshipOpportunity RecognitionMarket AnalysisCustomer DiscoveryBusiness Planning
Syllabus
1
The Opportunity Analysis Canvas2
Identifying Customer Needs3
Evaluating Market Opportunities4
Analyzing Competition5
Estimating Market SizeFree
Certificate: $49
Duration4 weeks
Effort2-4 hours/week
Levelbeginner
LanguageEnglish
SubtitlesEnglish, Spanish, Arabic
Related courses
📚
edxFreeCertificate
Business Strategy and MBA Essentials
Wharton School, University of Pennsylvania
★4.7
(42,000 reviews)4 monthsintermediate
📚
courseraFreeCertificate
Entrepreneurship Specialization
University of Pennsylvania
★4.6
(15,000 reviews)5 monthsbeginner
📚
edxFreeCertificate
Entrepreneurship in Emerging Economies
Harvard University
★4.6
(3,200 reviews)6 weeksbeginner